Discover how leveraging behavioural science principles can transform your pitch deck into a persuasive powerhouse, capturing investors' attention and increasing your chances of securing funding.
In this two-part series, we delved into the questions that entrepreneurs should ask potential investors, as well as the questions that VCs are likely to ask.
Pitch decks are an essential tool for startups seeking funding or partnerships. They help you communicate the value of your company and convince potential investors or partners to take the next step with you. But beyond the content of your pitch, the aesthetic of your deck is also important.
2022 was a big year for investors piling into mid- to late-stage, high-growth companies via the secondaries market, in many if not most cases acquiring shares from founders and early employees who were looking for an interim or final payout after years of risk-taking and salary sacrifice.
If the pitch deck is a summary of the wider business plan, the executive summary is the thirty second distillation. It should not contain anything which is not set out in more detail in the rest of the pitch deck. It should not contain anything which is not set out in more detail in the rest of the pitch deck.
When seeking funding for your business, a well-crafted pitch deck is essential. A pitch deck is a presentation that summarises the key aspects of your business and explains why it is a good investment opportunity.
